Enterprise

Loyalty Acquisition Manager - Marketing

Location
St. Louis
Category
Marketing - All Other
Job ID
2022-413487

Overview

The Loyalty Acquisition Manager is responsible for the strategy, development, and execution of the global omni channel loyalty acquisition and next generation acquisition strategy. Including, playing a key role in acquiring customers for new product and services to ensure optimal customer volume and engagement. This position is responsible for understanding the audience, customer, and segment journey across channels and markets, engaging potential members in order to build long-term value across key audiences.  This position defines and implements strategies rooted in insights; testing and delivering continued growth in the program.  Utilizing omni channel marketing solutions across audience types, through paid (e.x. search, social, display), owned (e.x, email, web, branch, business accounts) and earned (e.x., influencers) channels, the Loyalty Acquisition Manager will be a trusted partner working closely with cross-functional teams in Brand Strategy, Marketing Activation, Customer Experience, Digital, and Operations identifying new opportunities to test and learn to increase loyalty members.

 

Enterprise offers an excellent package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential.

 

Company Overview
Enterprise Holdings Inc. and its affiliate Enterprise Fleet Management together offer a total transportation solution. Combined, these businesses – which include extensive car rental and carsharing services, truck rental, corporate fleet management and retail car sales – accounted for nearly $23.9 billion in revenue and operated more than 1.85 million vehicles in fiscal year 2021.


Enterprise Holdings – through its integrated global network of independent regional subsidiaries and franchises – operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands at nearly 10,000 fully staffed neighborhood and airport locations in more than 90 countries and territories throughout the world.

 

This position is located at our Corporate Headquarters in Clayton, MO, with a hybrid schedule available.

Responsibilities

  • Develops effective annual marketing plan(s) in support of driving persistent loyalty growth evolving to the next generation loyalty acquisition experience. Plan development includes insights required to determine the business opportunity, and translation of insights into key strategies.
  • Acts as an internal and external advocate for the program, continually seeking new ideas and insights to further accomplish goals.
  • Establish KPIs and measures of success. Maintain performance dashboard in partnership with measurement and digital partners to track performance of channels.
  • Bring new and innovative ideas to drive program growth, building the business case and gaining alignment.
  • Actively develops open and trusted relationships across a global, results oriented organization.
  • Identify customer growth segments in conjunction with loyalty segmentation and build strategies to target and personalize messaging (e.x. through B2C and B2B owned channels and across the user journey).
  • Leads execution of all project deliverables.

 

Equal Opportunity Employer/Disability/Veterans

Qualifications

Minimum:

  • Bachelor’s Degree (relevant field of business or Marketing preferred)
  • Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future
  • Six (6+) or more years of relevant marketing experience with a strong foundation in loyalty customer understanding and omni channel marketing
  • Two (2+) or more years of driving acquisition within a loyalty or subscription program through paid, owned, traditional and emerging channels
  • Two (2+) or more years of digital marketing experience including examples of testing and validating emerging opportunities
  • Two (2+) or more years of CRM and Loyalty marketing experience

 

Competency Based

  • Results-Oriented
  • Managing and Developing People
  • Working With a Team
  • Planning and Organizing
  • Problem Solving
  • Communication

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed