Enterprise

Integrated Media & Sponsorship Director - Marketing

Location
St. Louis
Category
Marketing - All Other
Job ID
2021-368554

Overview

The Director, Integrated Media & Sponsorship for North America at Enterprise Holdings is a leadership position in the Marketing Team responsible for developing and leading execution of effective media and sponsorship strategies and campaigns to support brand and business objectives across the US and Canada.

 

The Integrated Media & Sponsorship Director leads and develops a team of experienced professionals and agency partners to deliver insight/data-led media and sponsorship plans to connect with our brands and audiences across a variety of channels to drive desired brand and business outcomes. This individual is also responsible for all aspects of our media and sponsorship activations, including the development and implementation of multi-national advertising strategies aimed at B2C, B2B and B2G segments; and regularly includes; linear and non-linear television, online video, display, OOH, native, social and more. Director will work closely with Global Insights team to maintain intimate understanding of audience insights and segmentation. Additionally, the Director, will maintain current act as a source of leadership to the Marketing department on emerging media channels and trends. The Director collaborates regularly with internal Insights, Performance Marketing and Measurement teams to ensure maximum impact of brand and performance media messages and investments.

 

In addition to oversight of the multi-national strategy, the Director will demonstrate leadership and effectiveness by developing resources and solutions to address Brands’, Operations’ and Sales’ needs at regional and local levels – leading development of strategies and systems to optimize market specific opportunities and growth.



Company Overview
Enterprise Holdings Inc. and its affiliate Enterprise Fleet Management together offer a total transportation solution. Combined, these businesses – which include extensive car rental and carsharing services, truck rental, corporate fleet management and retail car sales – accounted for nearly $22.5 billion in revenue and operated nearly 1.7 million vehicles in fiscal year 2020.

Enterprise Holdings – through its integrated global network of independent regional subsidiaries and franchises – operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands at more than 9,500 fully staffed neighborhood and airport locations in 100 countries and territories throughout the world.

 

As you are considering a position with Enterprise Holdings, we invite you to learn more about our business. Today – and every day – the safety and wellbeing of employees, customers and the communities we serve is our top priority. For the latest on our COVID-19 response, please click here

 

This position is located at our Corporate Headquarters in Clayton, MO.

Responsibilities

  • Develop recommended media strategy for each of EHI’s brands. Evaluate and recommend appropriate media channels and mix and direct the planning, buying and lead stewardship of media buys.
  • Develop and oversee execution of sponsorship/partner strategy, including development of long-term Sponsorship/Partner roadmap to address evolving brand, business objectives, operations.
  • Partner with Performance Media Team to ensure coordination across all media channels and optimization of investments.
  • Partner with internal departments and external partners to measure media and sponsorship impact against objectives; optimizing approach whenever possible.
  • Direct agencies and suppliers to ensure EHI’s effective partner and market relationships.
  • Monitor, analyze and interpret industry and competitive information to maintain an understanding of:
    • Marketplace conditions and trends
    • Media trends and audience consumption habits
    • Emerging media channels
  • Consult with Marketing, Sales and Operational leadership to provide a point of view on regional and local sponsorship opportunities and media events. 
  • Work in cross-functional collaboration with and in support of Marketing department priorities (e.g., Global Brand, Content, Procurement, Employee Communications).

 

Equal Opportunity Employer/Disability/Veterans

Qualifications

Minimum:

  • Bachelor’s Degree in Marketing, Advertising, Media, or related area of study
  • Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future
  • Ten (10+) or more years of experience managing multi-national integrated media plan with annual budget of $50+ million
  • Five (5+) or more years of demonstrated ability to apply segmentation insights to reach audience and deliver personalized messaging
  • Five (5+) or more years of evaluating, negotiating and measuring both media and sponsorship partner or agency agreements
  • Five (5+) or more years of sports, entertainment sponsorships marketing experience
  • Excellent communication and interpersonal skills

Competency Based

  • Forward-Thinking
  • Leading and Inspiring People
  • Building Relationships
  • Planning and Organizing
  • Decision Making
  • Persuading and Influencing
  • Resilience

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