The Director, Integrated Media & Sponsorship for North America at Enterprise Holdings is a leadership position in the Marketing Team responsible for developing and leading execution of effective media and sponsorship strategies and campaigns to support brand and business objectives across the US and Canada.
The Integrated Media & Sponsorship Director leads and develops a team of experienced professionals and agency partners to deliver insight/data-led media and sponsorship plans to connect with our brands and audiences across a variety of channels to drive desired brand and business outcomes. This individual is also responsible for all aspects of our media and sponsorship activations, including the development and implementation of multi-national advertising strategies aimed at B2C, B2B and B2G segments; and regularly includes; linear and non-linear television, online video, display, OOH, native, social and more. Director will work closely with Global Insights team to maintain intimate understanding of audience insights and segmentation. Additionally, the Director, will maintain current act as a source of leadership to the Marketing department on emerging media channels and trends. The Director collaborates regularly with internal Insights, Performance Marketing and Measurement teams to ensure maximum impact of brand and performance media messages and investments.
In addition to oversight of the multi-national strategy, the Director will demonstrate leadership and effectiveness by developing resources and solutions to address Brands’, Operations’ and Sales’ needs at regional and local levels – leading development of strategies and systems to optimize market specific opportunities and growth.
Enterprise Holdings Inc. and its affiliate Enterprise Fleet Management together offer a total transportation solution. Combined, these businesses – which include extensive car rental and carsharing services, truck rental, corporate fleet management and retail car sales – accounted for nearly $22.5 billion in revenue and operated nearly 1.7 million vehicles in fiscal year 2020.
Enterprise Holdings – through its integrated global network of independent regional subsidiaries and franchises – operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands at more than 9,500 fully staffed neighborhood and airport locations in 100 countries and territories throughout the world.
This position is located at our Corporate Headquarters in Clayton, MO.
Equal Opportunity Employer/Disability/Veterans